Vitamin-D Deficiency in KSA
A total of 132 articles studying the deficiency of vitamin D in Saudi Arabia were identified based on the initial PubMed search criteria. About 20 studies have investigated the vitamin D deficiency in healthy individuals living in Saudi Arabia and the results showed the following:
Vitamin – D deficiency in Healthy women living in KSA
Status Percentage
Premenopausal women 62 %
Postmenopausal women 85 %
Pregnant women 50 %
Vitamin-D deficiency in healthy men, newborns, and adolescents living in KSA
Subject Percentage
Men 20 – 40 years old 66.7 %
Neonates 90 %
Children ≤15 years old (Girls) 62.5 %
Children ≤ 15 years old (Boys) 40.6
Reasons of Vitamin-D deficiency:
- Dietary inadequacy of Vit-D, poor absorption & use.
- Increased requirement, increased excretion.
- Limited sunlight exposure & insufficient production in the skin.
- Kidney or Liver dysfunction.
Health Problems of Vitamin-D deficiency
- Loss of bone density leading to osteoporosis & fractures.
- In Children, can cause rickets (Soft bones).
- It’s deficiency connected to several medical conditions including
diabetes, high blood pressure, cancer, autoimmune conditions. - Frequent sensation of fatigue.
- Weak immune system.
Daily recommended intake of Vitamin-D according to each age group:
Age group RDI
Birth – 12 months : 400 IU
1 – 13 years old : 600 IU
14 – 18 years old : 600 IU
19 – 70 years old : 600 IU
71 years and older : 800 IU
Pregnant & Breast feeding : 600 IU
Brief about Easy-D
- Brand Name: Easy-D
- Active Ingredient : Vitamin D3 (Cholecalciferol –
active form of vitamin-D) 800 IU - Description : Chewable gel drops with lemon &
- Strawberry flavor contains 800 IU of Vitamin D3
- Dose : One gel drop taken once daily.
- Volume : 30 chewable gel drops
Easy-D Benefits
- Promoting healthy bones and teeth
- supporting immune, brain, and nervous system health
- regulating insulin levels and supporting diabetes management
- supporting lung function and cardiovascular health
- influencing the expression of genes involved in cancer development
Easy-D Benefits for infants & children
- Reduces risk of rickets & Soft bones
- Boosts the immunity
- Reduces risk of allergic sensitization
- Reduces risk of hypertension in kids as its deficiency causes stiffness in the arterial walls.
Easy-D features (competitive advantages):
- Concordix dosage form features:
- Easy to take (Wherever .. whenever)
- Great taste
- sugar free
- Taken without water
- No need for fatty meal
- Usually Vitamin-D supplementation is taken after fatty meal for better absorption but in Easy-D the formula already contains oil excipients so consumer won’t need any fatty meals
Easy-D features (competitive advantages):
Perfect concentration:
As it covers all the daily recommended dose of Vitamin-D in all age groups.
Easy-D Average price!
-Which will be within Vitamin-D supplementations in KSA in addition to the previously mentioned advantages!
Target Segment
- All Healthy people who are aware with necessity of Vitamin-D
supplementation. - Pregnant & Lactating mothers
- Postmenopausal women
- Adult Men
- Children above 3 years old.
References
https://www.medicalnewstoday.com/articles/161618
https://ods.od.nih.gov/factsheets/VitaminD-Consumer/
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